3 Steps to 100,000 Facebook Fans
My business partner, Shelley Belcourt, and I have been building our Facebook Fanpage for a little over a year now. We commenced with a low budget paid “Like” campaign to build a following until we’d reached a little over 5,000 fans in June 2016. Since then we’ve grown our page organically (for free!) to over 100,000 fans in 8 months. In this ebook I’ll be sharing with you the exact 3 steps we’ve followed to achieve this.
Step 1: Getting started with your Fanpage
Step 2: Posting content your fans will love
Step 3: How to grow your page
Bonus: Generating leads with your Facebook Fanpage
Step 1: How to get started with your Facebook Fanpage
What is a Fanpage?
A Facebook Fanpage is where a business, public figure or organization can be represented on Facebook.
This is where you share content that will be valuable to your followers. It will also position yourself as authority in your niche by the value you share and help you create a sense of community with high engagement on your posts.
As you build your followers, they become a highly-targeted audience for you to advertise to.
A Fanpage is essential to advertise on FB.
Your page becomes a highly-targeted source of leads for your business to grow your email list directly from your page.
How to create a Fanpage for your business
Things to consider when creating your page
- Your Avatar (perfect fan or customer): who are they, what is there financial and life circumstances, what are their interests, problems and passions
- Watch this video to learn more about creating your Avatar
- The purpose of your page … obviously if you’re in business you’ll want to eventually make sales but exactly what sort of content will you be sharing and how will you share it? More on that to come!
- The think about the sort of persona or image you want your page to have.
- You will need a suitable profile and cover picture
- You also need to consider a short description for your page.
- Knowing the answers to these questions is important to decide on the type of page, how you will communicate with your fans and the content you will share.
If you don’t already have a Facebook personal profile you will need one before you can create your Fanpage. Go to www.facebook.com and follow the steps to create your personal profile.
Once you’ve created your page you can create your first business of fan page.
Step 2: How to post valuable content your fans will love
Be very clear on your niche and Avatar and what their interests are. Also, be clear on the purpose of your page –
- some pages are just for entertainment
- some for training
- some are used to generate leads and make sales directly
- some grow a community, public figures, B & M businesses …
- there all sorts of purposes for a Facebook page … What’s yours?
Being clear on Avatar and purpose will help you decide what’s valuable to post
Post content that will educate and/or entertain your fans and followers.
Make sure you post content your Avatar will be interested in to get engagement on your
page and to keep people coming back for more.
- Like the comments, and reply to them.
- Start a conversation
- Like all shares
Some ideas for content:
People love quotes, but make sure they’re relevant to your niche
Videos work well but keep them short, less than a minute is best.
Use Facebook Live for engagement if it suits your niche. It might feel scary at first but just have a go! People will relate to you well if you’re having a go and it will show them they can do it to!
Use images in ALL your posts. They make a post more noticeable and increase engagement
Use High Resolution images and edit and resize them to fit.
I find 850 px square is best. That size looks neat and tidy on the page and shares best between other Social Media platforms
Make your images look professional, clear and in focus
There is lots of free photo editing software out there. I use Pic Monkey, but there are lots of others. Google it and you’ll find them.
We post 16 to 18 times a day. That suits our Avatar and our page.
For a public figure/personal branding page I would suggest posting at least daily.
Yes, it’s time consuming, but we’re going to be growing a page for free!
The more often you post the more engagement you will get, as long as the content is valuable to your fans and followers.
Schedule your posts to save time. The Facebook post scheduler is excellent and a great time saver.
Share other people’s content. This is an awesome way to give extra value to your fans.
Search out experts in your niche and share their content. Don’t be scared people will leave you for them! They come to your page because you’ve found all the content for them. They don’t have to search for it. Just don’t be lazy and have all shared content on your page. Make sure most of it is you own.
Use the feedback from your fans to know what to post. Posting content that interests them is how you increase your engagement. If they’re liking and sharing a post, that’s telling you to post more similar content. If posts are ignored, that’s telling you something too!
Facebook’s algorithms will learn what your fans like and will show more of that content to them. Use the insights to see what’s working for you and when is the best time to post for your audience.
To get more exposure for your posts you can “Boost” them. If you decide to try this choose a post that’s getting good engagement and boost it for a few days. The budget doesn’t have to be large … a couple of dollars are day will work. Make sure your audience is targeted towards people you want on your page. This will get you some likes on your page as well as post engagement.
Change it up sometimes and post something different, funny or controversial for discussion, take part in the discussion yourself.
How to check your posts’ stats:
Click on the live link under the post where it says “…… people reached”. This will bring up a window like the image below. All the statistics for your post are here. Keep an eye on the negative feedback because this will help tell you if you’re posting valuable content.
See image below.
Step 3: How to grow your page
When you first start, run a small “like” campaign until you build up a following, otherwise your page is out there with millions of others and no-one knows you’re there!
We ran a video “like” campaign with a small budget for some months until we had 5,000 likes on the page. Make sure your campaign is laser targeted towards the people you want on your page. Keep the campaign running consistently to build a following.
Here’s a tip for new people! DO NOT EVER buy Fans for your page! They are often not real people, they aren’t targeted towards you and your page and they will drop off over time! It’s much wiser to invest the money in a “like” campaign that purchasing Fans.
Use the “Invite” button! This helped grow our page very quickly!
How to invite people to Like your page.
The images below are posts on a page I manage. In the image on the left the red arrow is pointing to the people who have reacted the post. This is a live link. Click on it and it will bring up a list like the image on the right. You can then click the “Invite” button (see red arrow) and invite those who don’t already like your page.
Using the “invite” button, posting valuable, engaging content and interacting with people who liked commented and shared, we grew from 5,000 to 100,000 fans in 8 months. The image below shows how our page has grown since June 1, 2016.
Consistency is very important. Post every day as often as is suitable for your page. Establish a schedule and stick to it. People like to see new content when they visit. Use the Facebook post scheduler.
Interact with your fans when they like, comment and share posts.
I use hashtags for greater reach. I only use them under my posts, I don’t like using them in the post itself but that’s a personal preference.
Genuine content and value is key! If you’re posting what your fans and followers love, they’ll share amongst their friends and this will dramatically increase your reach. It will put your content in front of a larger audience and will generate likes on your page.
BONUS TRAINING: Generating Leads with your Fanpage
We’re generating 15 to 45 email leads a day, directly from our page. If you have something that will genuinely benefit your fans you’re really doing them a disservice if you don’t share it with them and your page is the perfect place to do that.
Start by just adding the link to your capture page under a few of your best posts. Gauge the reaction to the post using the post stats. If you notice an increase in “Hide post” or “Hide all posts” this is telling you your audience doesn’t like the links. If the content is good though I’ve found they don’t mind at all and we get leads from these posts. When your post is shared, it spreads your link further around the internet.
Use the best images you can find in the most valuable posts for your links and make sure your links are neat and tidy.
After you’ve been including a link in your posts for a couple of days add a Call to Action (CTA) to one or two posts a day. Facebook penalises over promotive posts so be sure to be social with your CTA and make it part of your post and congruent with your image and content.
The two images below are examples of posts with a CTA.
Some do’s & don’ts for using links. Don’t be spammy and hard sell. This is social media … be social in everything! Relate your CTA to the post and image. Offer value in the post. Gauge your fans’ reactions and back off if engagement noticeably decreases or negative feedback increases. If you’re posting valuable content and relevant links that are not over promoting, you’ll be fine and will see leads coming in.
If you’ve found this helpful and would like to go deeper into how we’ve built our page to 100,000 fans I’ve created a 5 Module Training for you, where I go deeper into the strategies and techniques we’ve used to create a page that’s getting high engagement, strong organic growth and generating email leads every day.
You can check it out HERE.
Good luck with your Facebook Page and you business. It’s a wonderful thing to be able to interact with “Your People” and share knowledge and value with them so use these 3 steps and start growing your followers.